PRIDE - Panora Area Economic Development

Download PRIDE - Panora Area Development Information

Panora is situated in eastern Guthrie County. A classic "small town" of 1,200 people, our community is nestled between the scenic rolling hills of the Raccoon River Valley and the tall-grass prairie of eastern Guthrie County. The presence of nearby Lake Panorama, a private lake development, provides an additional 2,500 residents to the immediate Panora area.  Created by the last glacial advance over 12,000 years ago, the beautiful landscape has something to offer everyone, including the Guthrie County Historical Village, the Middle Raccoon River, and the Raccoon River Valley Trail.

Our community is located at the intersection of Highways 4 and 44, just 30 miles west of the Des Moines Metro Area.  The Panora area is home to countless recreational opportunities, including two golf courses, Lake Panorama, the Raccoon River Valley Bike Trail, the Middle Raccoon River valley, Springbrook State Park, and the Whiterock Conservancy.   The business climate in Panora is a progressive and supportive of economic growth. Its close proximity to the Des Moines Metro area allows businesses and residents to locate in a small town, but have access to the amenities of the larger city.

The community is served by a well-trained ambulance team, a volunteer fire department, several medical clinics, a dentist, an optometrist, a chiropractor and acupuncturist, Guthrie County Hospital and Life Flight. The City of Panora provides municipal electric, water, and sanitary sewer services. The municipal electric service provides full-electricity service needs, including stand-by generators that prevent extended electric outages. The City purchases bulk electricity from the Guthrie County REC, who is a valuable partner in community and economic development activities. The municipal water treatment system was updated in 1991 by the construction of state-of-the-art water treatment facilities. Panora Telco supplies the area with cutting edge communication technologies comparable to larger urban areas, including digital switching, conference bridging, fiber-to-the-home, digital subscriber line (DSL), wireless Internet, and cable modem service.  All major long-distance carriers are accessible. Panora Coop Cablevision provides basic and digital cable services to Panora, Lake Panorama, Yale, Jamaica, Bagley, and Linden.

Where is Panora?

Des Moines to Lake Panorama . . . 45 miles
Omaha to Lake Panorama . . . . . 95 miles
Minneapolis to Lake Panorama . . . 290 miles
Kansas City to Lake Panorama . . . 242 miles

Local Development Contacts

Panora Area Development Group (PRIDE)
PO Box 189
Panora, IA 50216
Phone: 641.755.3300

Panora Chamber of Commerce
PO Box 73
Panora, IA 52016
Phone: 641.755.3300

Midwest Partnership
615 S. Division St
PO Box 537
Stuart, IA 50250

Tel: 515.523.1262
Toll Free: 866.455.0046
Fax: 515.523.1397


Year Community County State
1990 1,100 10.935 2,776,755
2000 1,175 11,353 2,926,324
2002 1,141 -- --
2004 1,170 -- --
2005 -- 11,572 2,951,374
2006 1,254 -- --

Population within 50 mile radius of Panora Area . . . . . 519,692

Laborshed Information

Panora is part of the Guthrie County Laborshed area. The total number of individuals in the area who are likely to change employment is 2,321. The average age of those workers is 42 years old and 55.4% have education or training beyond high school. The desired median wages for males in the area is $12.00/hour and $10.00/hour for females.

 Download the 2006 Laborshed Analysis For Guthrie County
Industrial Classification of the Employed  
Agriculture 2,755
Education 2,576
Healthcare & Social Services 2,516
Finance, Insurance, Real Estate 2,077
Wholesale and Retail Trade 1,957
Manufacturing 1,837
Construction 1,537
Transportation, Communication and Public Utilities 1,478
Public Administration and Government 1,418
Professional Services 918
Personal Services 859
Total 19,928
Proximity to Markets



Days by
Atlanta 905 2
Chicago 367 1
Denver 629 2
Des Moines 45 1
Kansas City 200 1
Los Angeles 1,687 5
Milwaukee 341 1
Minneapolis 312 1
New Orleans 1,113 3
New York 1,119 4
Omaha 100 1
St. Louis 360 1
Industrial Sites

Site Name:

Rosehill Business Park

PRIDE Clay St. Property
Total Acreage Available 13 m/l 13.69
Location of Site East Highway 44 Clay Street
Asking Price Per Acre Lots starting at $35,000  
Name of Landowner Panora Telecommunications, Inc. Panora Area Development Group
Electricity (Primary Voltage) 4,160  
Water 8" main  
Gas 6" main  
Sewer 12" main  
Zoning Classification Light industrial  
Fire Insurance Class 7  
Tax Rate/$1000 Assessed Valuation $40.90 $40.90
Is site located within a tax increment area? Yes Yes

Additional site information available upon request. Prices listed above may be subject to negotiation.

Local Employers

Major manufacturers and other employers in area
Name Product/Service Employment Union
Brokers International Market Insurance and Annuities 90 none
Diversified Medical Services Medical Clinic 10 none
Guthrie County State Bank Banking 12 none
Panora State Bank Banking 12 none
Panorama Community Schools Education Services 102 none
Lake Panorama private lake development   none
Iowa Hospice Hospice 17 none
Lake Panorama National Conference Center Recreation 69 none
Panora Nursing and Rehabilitation Long-term Health Care 85 none
Brokers International market insurance and annuities 75 none
Lakeside Inn/The Port lodging/dining 50 none
Heartland Co-Op Grain Elevator 8 none
Hometown Foods Grocery Store 32 none
Sunny Fresh Foods Egg Products 70 none
Number of manufacturing plants 2 Number of manufacturing employees 30
Number of manufacturing plants with unions 0 Number of work stoppages in last five years 0


Supplier Public
Name of Supplier Panora Municipal Electric


Water supplied by Public
Names of suppliers City of Panora
Source of city water River
Elevated storage capacity 150,000 gallons
Capacity of water plant 1,000,000 gallons
Average consumption 158,000 gpd
Peak consumption 256,000 gpd

Natural Gas

Name of local distributor MidAmerican Energy Co.
Pipeline source Northern Natural Gas Co.


Type sewage treatment plant Primary
Percent of community served by sewer 98
Average load 203,000 gpd
Peak load 491,000 gpd
Design capacity 308,000 gpd

Local telephone company Panora Telco
Equal access long distance for Intra-LATA calls? Yes
Equal access long distance for Inter-LATA calls? Yes
Type of central office switcher Digital
Is fiber currently in the ground? Yes
Fiber is used for Toll special circuits, Backhaul, and FTTH
Is SS7 service available? Yes
Is ISDN service available? Yes
Is T1-DS1 service available? Yes
Is local cellular service available? Yes
Is local Internet service available? Yes
Is local video conferencing service available? No
Tax Structure

Assessed value of property in city
Tax rate per $1,000 assessed value $ 43.18
Remarks:  Property tax abatement is available for residential and commercial development. Urban renewal Districts (TIF) are in place to facilitate additional industrial, commercial and residential growth. The City will work to access any national, federal, state or other financial assistance programs available.
Transportation Services

Air Service:

Guthrie County Regional Airport

Time (in minutes) to nearest public airport 5
Type of runway hard surface
Length of runway 3,400 feet
Unicom radio Yes
Instrument landing system No
Non-directional beacon Yes
Time in minutes to nearest commercial air service (Des Moines) 50
Airlines serving Des Moines Allegiant Air, American Eagle, COMAIR -  Delta Connection, Continental Express, Northwest Airlines, United Airlines, US Airways, 

Motor Carrier

Number of US highways serving city 0
Number of Iowa highways serving city 2
Time in minutes to nearest interstate interchange (I-80) 15
Time in minutes to nearest four-lane highway (US 30) 25
Number of motor freight carriers serving community 4
Number of local terminals 0
Number of intrastate carriers 4
Number of interstate carriers 0

Rail Service

Community served by railroad No
Distance in minutes to nearest piggyback service 15
Name of railroad Burlington Northern in Stuart
Municipal Services

Type of local government
Council, Mayor
City zoning ordinances in effect Yes
County zoning ordinances in effect Yes
Subdivision ordinance with design standards in effect Yes
Number full-time fire department personnel 0
Number volunteer fire department personnel 30
Fire insurance class in city 7
Fire insurance class outside city 9
Number of full-time city police officers 3
Industrial waste pickup service No
Percentage of city streets paved
Commercial & Industrial Services

Number of machine shops in community 0
Minutes to nearest machine shop 7
Number of tool/die shops in community 0
Minutes to nearest tool/die shop 20
Number of electric motor repair shops in community 0
Minutes to nearest electric motor repair shop 4
Daily newspaper Des Moines Register
Weekly Newspaper Guthrie County Vedette
Seating capacity of largest banquet room 350
Is city served by cable TV? Yes
Number of motels/hotels 2
Total number of rooms available 90
Number of financial institutions in city 2
Number affiliated with bank chain 0
Number of company-owned, national-class chain retail stores 0
Chamber of Commerce Yes
Manager is full-time? No
Is community CEPP certified? Yes

Panorama Community Schools

Type No. Teachers Enrollment Grades
Elementary 2 24 338 K-5
Middle/Jr. High 1 9 163 6-8
High School 1 18 216 9-12
Private - - - -

Community College and Trade/Technical Schools: Des Moines Area Community College (DMACC)
Four-year College or University: Drake University, Grand View College in Des Moines; Iowa State University, Ames
Remarks: The Panorama School District is a reorganized district encompassing 197 square miles including the towns of Panora, Linden, Yale, Jamaica and Bagley.

Dependent Care

Little Panther Daycare
Panther Drive - near Panorama Elementary School


Average winter temperature

21.8 degrees
Average summer temperature 72.7 degrees
Average annual rainfall 29.9 inches
Average annual snowfall 33.2 inches
Miscellaneous Information

Total number of religious organizations in community:
6 Protestant: 5 Catholic: 1 Jewish: 0
Other: 0

Active civic/industrial improvement programs:
PRIDE-Panora Area Development Group, Women for Panora's Future, Panora Lions Club, Women's Service Organization, Panora Chamber of Commerce

Average cost of construction for housing: $65 per square foot

Cultural & Recreational Facilities

Number of local facilities and those within 1/2 hour drive:

1 hard-surfaced bike trail
4 public golf courses
80 public parks
84 public tennis courts
6 public swimming pools
2 disc golf courses
1 DNS designated water trail

Number of country clubs available: 12

Public access to lake or river: Yes

Activities Allowed: swimming, fishing, water skiing, motor boating

Cultural and Information Resources:
Public Library 
Historic site
Historical society 

Remarks: Lake Panorama is a private lake development with membership to lot owners. This includes one private 9 hole golf course, one public 18 hole golf course and convention center.

Health Facilities

Number of hospitals within 1 hour drive 10
Total number of beds 2,292
Time in minutes to nearest facility 7
Time in minutes to emergency medical treatment 7
Is air flight/EMT ambulance service available? Yes
Number of clinics in community 2
Specialty of clinic(s) General Practice

Number of medical personnel in county: MDs: 6 DOs: 1 Dentists: 3 DCs: 2 Other: 3
Remarks: 45 miles to major trauma and cardiac facilities; 2 helicopter emergency units serve community. 2 full time clinics, one utilizing a full time Doctor of Osteopathic Medicine, the other a full-time Physicians Assistant.

Community Guide

City of Panora
Community Calendar
Chamber of Commerce
Economic Development
Area Businesses
Area History
Visitor's Guide
Panora Public Library
Panorama Schools
Panorama Days

Area Resources

Lake Panorama
Guthrie County Offices
Guthrie County Tourism
Guthrie County Museum
Raccoon River Valley Trail
Springbrook State Park
Whiterock Conservancy
Dale Valley Vineyard